Question: In your experience, which has a higher priority in direct sales: selling the product or selling the company?

Alternative Question Phrasing:

Is your objective to sell the company or the product when target marketing a customer directly?

Follow-up questions:

Question Details:

Question Type:

Skills:

Basic – Critical Thinking,Basic – Monitoring (Making observations of self and environment),Basic – Science and Logic,Social – Persuasion,Systems – Judgment and Decision Making,Systems Analysis,Systems Evaluation

Other Factors:

Big 5 – Agreeableness,Personal Improvement (Growth),Personality-Job Fit,Personality-Organization Fit,Practical Intelligence (Street Smarts),Self-Awareness

Work Activity (Task):

Information Input – Identifying Objects, Actions, and Events,Information Input – Monitor Processes, Materials, or Surroundings,Interacting with Others – Communicating with Supervisors, Peers, or Subordinates,Mental Processes – Developing Objectives and Strategies,Mental Processes – Judging the Value of Things, Services, or People,Mental Processes – Updating and Using Relevant Knowledge

Work Context (Person-Job/Team/Org Fit):

Interpersonal Relationships – Coordinate or Lead Others,Interpersonal Relationships – Relationship With Subordinates,Interpersonal Relationships – Relationship With Supervisor,Job Structure – Structured versus Unstructured Work

Work Style (Person-Job Fit):

Achievement/Effort (Action/Result Orientation),Adaptability/Flexibility,Analytical Thinking,Attention to Detail,Initiative,Innovation

Question Frequency

Question Difficulty

What to look for in an answer:

If the candidate understands the importance of both and when to use either of that effectively.
If the candidate is able to outline clearly what approach they would use in a situation.
If the candidate mentions the benefits of both the approaches.

Red Flags to Watch For:

If the candidate seems to be strong in either one of the approaches.
If the candidate emphasizes on how their approach is the best and the other is not.

Sample Answer:

N/A

Question Source: https://www.jobbankusa.com/interview_questions_answers/