Question: What is your approach to keeping up with ever-changing market trends and marketing strategies?

Alternative Question Phrasing:

Market strategy is constantly changing, what steps have you taken in the last three months to keep up with of current trends?

Follow-up questions:

Question Details:

Question Type:

Skills:

Basic – Active Learning,Basic – Learning Strategies,Basic – Monitoring (Making observations of self and environment),Basic – Science and Logic,Systems Analysis,Systems Evaluation

Abilities:

Cognitive – Category Flexibility (Mental Flexibility),Cognitive – Originality,Cognitive – Problem Sensitivity (Problem Recognition)

Other Factors:

Big 5 – Agreeableness,Big 5 – Openness to Experience (Open Mindedness),Candidate Preparedness,Personal Improvement (Growth),Personality-Job Fit,Personality-Organization Fit,Self-Awareness

Work Activity (Task):

Mental Processes – Analyzing Data or Information,Mental Processes – Developing Objectives and Strategies,Mental Processes – Judging the Value of Things, Services, or People,Mental Processes – Updating and Using Relevant Knowledge

Work Context (Person-Job/Team/Org Fit):

Interpersonal Relationships – Coordinate or Lead Others,Job Structure – Structured versus Unstructured Work

Work Style (Person-Job Fit):

Achievement/Effort (Action/Result Orientation),Adaptability/Flexibility,Innovation

Question Frequency

Question Difficulty

What to look for in an answer:

You are looking for the candidate’s interest to grow in the industry and keep themselves updated.
If the candidate is able to clearly list out the developments they have studied and their benefits for your company.
If the candidate has done enough research about your company and is able to easily align the positive trends with your company’s growth.

Red Flags to Watch For:

If the candidate seems to be not update with the newest trends.
If the candidate shows how comfortable they are with the traditional ways of doing business.
If the candidate emphasizes on the limited knowledge they have about the field and that it is enough to meet any goal.

Sample Answer:

N/A

Question Source: https://www.jobbankusa.com/interview_questions_answers/