Question: Describe the marketing campaign that is most memorable to you. It could be one that you worked on or one that you observed. Why is it so memorable to you?
Alternative Question Phrasing:
- Tell me about your favorite brand or marketing campaign. What makes it so special?
Follow-up questions:
- If it was one you worked on, tell me about the group you worked with? How was the tasks delegated?
- Were you the leader or a member of the group?
- What stood out about this marketing campaign?
- What made it so special?
Question Details:
Question Type:
Knowledge:
Skills:
Work Activity (Task):
Information Input – Estimating Characteristics of Objects, Events, or Information,Interacting with Others – Monitoring and Controlling Resources,Interacting with Others – Selling or Influencing Others,Mental Processes – Developing Objectives and Strategies,Mental Processes – Thinking Creatively (Creativity)
What to look for in an answer:
Look out for their creativity and innovation skills, and a general understanding of marketing.
Red Flags to Watch For:
Look out for answers that show no creativity, no understanding of marketing.
Sample Answer:
N/A
Question Source:
https://blog.hubspot.com/marketing/marketing-interview-questions