Question: Name an influencer on social media and explain why they are doing well on social media.

Alternative Question Phrasing:

Who is your favorite person or brand you follow on social media and why?

Follow-up questions:

What skills did the influencer need to do well on social media
Can you do the same for us?

Question Details:

Question Type:

Knowledge/Skill Based,Unconventional

Knowledge:

Communications and Media,Sales and Marketing

Skills:

Basic – Critical Thinking,Basic – Speaking,Social – Persuasion,Social – Rapport Buiding/Relating and Connecting with others,Social – Service Orientation (Customer Service/Focus)

Abilities:

Cognitive – Deductive Reasoning,Cognitive – Fluency of Ideas (Idea Generation Frequency),Cognitive – Oral Expression,Cognitive – Originality

Work Activity (Task):

Mental Processes – Judging the Value of Things, Services, or People,Mental Processes – Thinking Creatively (Creativity),Mental Processes – Updating and Using Relevant Knowledge

Work Style (Person-Job Fit):

Analytical Thinking,Innovation

Question Frequency

Question Difficulty

What to look for in an answer:

Look to see if the interviewee has marketing and mass communication skills, and also whether they are actively listening and learning in the marketing industry in general.

Red Flags to Watch For:

Look out for answers that include choosing a boring influencer, doesn’t know any influencer, doesn’t know social media, doesn’t understand the skills of an influencer.

Sample Answer:

N/A

Question Source: https://blog.hubspot.com/marketing/marketing-interview-questions