Question: Describe any recent trends have you noticed in the [blank] industry. How do you think these trends would affect the role you are interviewing for?

Alternative Question Phrasing:

What is a trend in our industry right now that you have noticed?

Follow-up questions:

What do you do to keep your self updated with these trends?
What growth trends are likely to effect your role specifically?
How prepared are you to handle negative effects due to these recent trends?
What are the ways in which our company can support our employees in those changes?

Question Details:

Question Type:

Knowledge/Skill Based,Traditional

Skills:

Basic – Active Learning,Basic – Critical Thinking,Systems Analysis

Abilities:

Cognitive – Problem Sensitivity (Problem Recognition),Cognitive – Visualisation

Other Factors:

Candidate Preparedness,Personality-Job Fit,Personality-Organization Fit

Work Activity (Task):

Mental Processes – Analyzing Data or Information,Mental Processes – Judging the Value of Things, Services, or People,Mental Processes – Updating and Using Relevant Knowledge

Work Context (Person-Job/Team/Org Fit):

Job Structure – Structured versus Unstructured Work

Work Style (Person-Job Fit):

Analytical Thinking,Attention to Detail

Question Frequency

Question Difficulty

What to look for in an answer:

If the candidate keeps them selves abreast of the new trends and technology in your field.
If the candidate understands the effects these trends will cause, both positive and negative and that they have a plan to handle negative effects.

Red Flags to Watch For:

If the candidate isn’t aware of the new trends.
They don’t have a definitely plan to deal with unfavorable circumstances.

Sample Answer:

N/A

Question Source: https://blog.hubspot.com/marketing/marketing-interview-questions