Question: Imagine this scenario: You as tasked with marketing a new product for our company. What marketing channels would you use to do this and why?

Alternative Question Phrasing:

You need to market a new product. What channels will you focus on for promotion and why?

Follow-up questions:

Why do you think these channels will gain success?
Have you ever used these channels and what was the outcome?

Question Details:

Question Type:

Situational

Skills:

Basic – Critical Thinking,Social – Rapport Buiding/Relating and Connecting with others,Social – Service Orientation (Customer Service/Focus),Systems – Judgment and Decision Making,Systems Analysis

Abilities:

Cognitive – Fluency of Ideas (Idea Generation Frequency),Cognitive – Originality,Cognitive – Visualisation

Other Factors:

Personality-Job Fit,Personality-Organization Fit

Work Activity (Task):

Interacting with Others – Communicating with Persons Outside Organization,Interacting with Others – Selling or Influencing Others,Mental Processes – Making Decisions and Solving Problems,Mental Processes – Thinking Creatively (Creativity),Mental Processes – Updating and Using Relevant Knowledge

Work Style (Person-Job Fit):

Adaptability/Flexibility,Handling Ambiguity

Question Frequency

Question Difficulty

What to look for in an answer:

If the candidate’s answer matches with the list that is popular in the market.
If the candidate has used these channels before and can weigh it’s pros and cons well.

Red Flags to Watch For:

If the candidate names a few channels but not sure how they work.

Sample Answer:

N/A

Question Source: https://blog.hubspot.com/marketing/marketing-interview-questions