Question: Imagine this scenario: You are reviewing your team’s recent sales report. You realise that sales revenue has remained steady but new customer conversions have decreased. What would you do about this?
Alternative Question Phrasing:
- You look at this month’s numbers and sales have remained steady but conversions have decreased. How do you approach this problem?
Follow-up questions:
- How would you go about doing this?
Question Details:
Question Type:
Skills:
Other Factors:
Work Activity (Task):
Information Input – Estimating Characteristics of Objects, Events, or Information,Interacting with Others – Coaching and Developing Others,Interacting with Others – Coordinating the Work and Activities of Others,Interacting with Others – Performance Management (Guiding, Directing, and Motivating Subordinates),Interacting with Others – Provide Consultation and Advice to Others,Interacting with Others – Selling or Influencing Others,Mental Processes – Making Decisions and Solving Problems,Mental Processes – Thinking Creatively (Creativity),Work Output – Process Management,Work Output – Quality Improvement
Work Context (Person-Job/Team/Org Fit):
Work Style (Person-Job Fit):
What to look for in an answer:
If the candidate’s analysis and arriving at the cause of problem can be clearly figured out.
If the candidate has different ways to find solutions and can think out of the box.
Red Flags to Watch For:
If the candidate takes too long to get to the cause of the problem.
There is no definite plan as to how this problem can be solved.
Sample Answer:
N/A
Question Source:
https://blog.hubspot.com/marketing/marketing-interview-questions