Question: Imagine this scenario: You are reviewing the most recent site analytics for your website. You realise that the sales conversions for the products on the site has remained steady, but the website traffic is trending down. Overall, revenue is down. What do you do?
Alternative Question Phrasing:
- You look at this month’s numbers and traffic is lagging but conversion has remained steady. How do you approach this problem?
Follow-up questions:
- How would you go about doing this?
Question Details:
Question Type:
Skills:
Work Activity (Task):
Information Input – Identifying Objects, Actions, and Events,Mental Processes – Developing Objectives and Strategies,Mental Processes – Making Decisions and Solving Problems,Mental Processes – Processing Information,Mental Processes – Thinking Creatively (Creativity),Mental Processes – Updating and Using Relevant Knowledge
Work Context (Person-Job/Team/Org Fit):
Work Style (Person-Job Fit):
What to look for in an answer:
If the candidate understands what strategy works best.
If the candidate has the required skills to choose from the available options.
Red Flags to Watch For:
If the candidate does not have a definite plan to solve this problem.
Sample Answer:
Possible actions could be to market more to existing customers who already converted or to increase website traffic.
Question Source:
https://blog.hubspot.com/marketing/marketing-interview-questions