Question: Imagine this scenario: You have been asked to create a social media campaign for our product, [blank]. What would you do?

Alternative Question Phrasing:

Choose your favorite product. Give me an idea for its next social media campaign.

Follow-up questions:

Question Details:

Question Type:

Situational

Skills:

Basic – Critical Thinking

Abilities:

Cognitive – Fluency of Ideas (Idea Generation Frequency),Cognitive – Originality,Cognitive – Visualisation

Other Factors:

Candidate Preparedness,Personality-Job Fit,Personality-Organization Fit,Self-Awareness

Work Activity (Task):

Interacting with Others – Establishing and Maintaining Interpersonal Relationships,Interacting with Others – Selling or Influencing Others,Mental Processes – Developing Objectives and Strategies,Mental Processes – Making Decisions and Solving Problems,Mental Processes – Thinking Creatively (Creativity),Mental Processes – Updating and Using Relevant Knowledge

Work Context (Person-Job/Team/Org Fit):

Interpersonal Relationships – Deal With External Customers,Job Structure – Level of Responsibility (Impact of Decisions on Co-workers or Organization Results)

Work Style (Person-Job Fit):

Analytical Thinking,Attention to Detail,Handling Ambiguity,Innovation

Question Frequency

Question Difficulty

What to look for in an answer:

You are looking for the candidate’s creativity and if they understand the current marketing trends.
If the candidate is confident about their idea they know exactly how they will execute their plan.

Red Flags to Watch For:

If the candidate’s choice of product is irrelevant and has absolutely no connection with this industry.
If the candidate sounds over confident in their answer and has no clarity on how they will execute their idea.

Sample Answer:

N/A

Question Source: https://blog.hubspot.com/marketing/marketing-interview-questions