Question: As a marketer, what would be your approach to implementing your ideas to improve your product or service?

Alternative Question Phrasing:

What steps do you take when you have an idea to improve either a company service or product?

Follow-up questions:

N/A

Question Details:

Question Type:

Knowledge/Skill Based

Skills:

Basic – Critical Thinking,Basic – Monitoring (Making observations of self and environment),Basic – Science and Logic,Social – Coordination (Adjusting one’s own actions in relation to others),Systems – Judgment and Decision Making,Systems Analysis

Abilities:

Cognitive – Category Flexibility (Mental Flexibility),Cognitive – Deductive Reasoning,Cognitive – Inductive Reasoning,Cognitive – Originality,Cognitive – Problem Sensitivity (Problem Recognition),Cognitive – Visualisation

Other Factors:

Big 5 – Openness to Experience (Open Mindedness),Candidate Preparedness,Personal Improvement (Growth),Personality-Job Fit,Personality-Organization Fit

Work Activity (Task):

Information Input – Estimating Characteristics of Objects, Events, or Information,Mental Processes – Analyzing Data or Information,Mental Processes – Developing Objectives and Strategies,Mental Processes – Judging the Value of Things, Services, or People,Mental Processes – Making Decisions and Solving Problems,Mental Processes – Organizing, Planning, and Prioritizing Work,Mental Processes – Thinking Creatively (Creativity)

Work Context (Person-Job/Team/Org Fit):

Interpersonal Relationships – Coordinate or Lead Others,Interpersonal Relationships – Relationship With Supervisor,Job Structure – Level of Responsibility (Impact of Decisions on Co-workers or Organization Results)

Work Style (Person-Job Fit):

Achievement/Effort (Action/Result Orientation),Adaptability/Flexibility,Analytical Thinking,Attention to Detail,Independence,Initiative,Innovation

Question Frequency

Question Difficulty

What to look for in an answer:

You are looking how passionate the candidate is about the field.
If the candidate considers improvement and does continuous study on how they can improve the current way of handling things.
If the candidate has a well crafted approach to implement the idea in a way that has a positive impact in the number of sales.

Red Flags to Watch For:

If the candidate’s method of implementing an idea seems unclear.
If the candidate seems to be dependent on others when it comes to implementation of ideas.

Sample Answer:

N/A

Question Source: https://www.jobbankusa.com/interview_questions_answers/