Question: Describe a time when you came up with a marketing or sales innovation. What happened and why did you do it?

Alternative Question Phrasing:

When was the last time you created a marketing innovation, which energized you, and why did it do so?

Follow-up questions:

Question Details:

Question Type:

Behavioral

Skills:

Basic – Active Learning,Basic – Critical Thinking,Basic – Monitoring (Making observations of self and environment),Basic – Science and Logic,Systems – Judgment and Decision Making,Systems Analysis

Abilities:

Cognitive – Originality,Cognitive – Visualisation

Other Factors:

Big 5 – Openness to Experience (Open Mindedness),Practical Intelligence (Street Smarts)

Work Activity (Task):

Information Input – Identifying Objects, Actions, and Events,Interacting with Others – Innovation Management,Mental Processes – Developing Objectives and Strategies,Mental Processes – Judging the Value of Things, Services, or People,Mental Processes – Making Decisions and Solving Problems,Mental Processes – Thinking Creatively (Creativity),Mental Processes – Updating and Using Relevant Knowledge

Work Context (Person-Job/Team/Org Fit):

Interpersonal Relationships – Coordinate or Lead Others,Interpersonal Relationships – Relationship With Subordinates,Interpersonal Relationships – Relationship With Supervisor,Job Structure – Level of Responsibility (Impact of Decisions on Co-workers or Organization Results)

Work Style (Person-Job Fit):

Achievement/Effort (Action/Result Orientation),Adaptability/Flexibility,Analytical Thinking,Attention to Detail,Initiative,Innovation

Question Frequency

Question Difficulty

What to look for in an answer:

You are looking for the candidate’s ability to adapt to changing conditions and help improve the quality of work.
If the candidate is creative and a keen observer in the way they work.

Red Flags to Watch For:

If the candidate seems to have been taking credit for a innovation that was implemented by others or they were just a part of the implementation.

Sample Answer:

N/A

Question Source: https://www.jobbankusa.com/interview_questions_answers/