Question: Imagine this scenario: You are tasked with marketing the product [blank] to the target demographic of [blank]. How will you conduct your market research?

Alternative Question Phrasing:

Our target demographic is [insert buyer persona here]. How would you approach learning more about this audience?

Follow-up questions:

What marketing methods would you use?
Why did you choose this marketing tool?
How do you plan on gathering information ?

Question Details:

Question Type:

Situational

Knowledge:

Communications and Media,Sales and Marketing

Skills:

Basic – Critical Thinking,Basic – Speaking,Systems – Judgment and Decision Making

Abilities:

Cognitive – Fluency of Ideas (Idea Generation Frequency),Cognitive – Inductive Reasoning,Cognitive – Oral Expression,Cognitive – Written Expression

Other Factors:

Candidate Preparedness,Direct Job Experience

Work Activity (Task):

Information Input – Gathering Information,Interacting with Others – Communicating with Persons Outside Organization,Interacting with Others – Coordinating the Work and Activities of Others,Interacting with Others – Working Directly with the Public,Mental Processes – Analyzing Data or Information,Mental Processes – Judging the Value of Things, Services, or People,Mental Processes – Making Decisions and Solving Problems,Mental Processes – Processing Information

Work Context (Person-Job/Team/Org Fit):

Interpersonal Relationships – Deal With External Customers,Interpersonal Relationships – Deal With Unpleasant or Angry People,Interpersonal Relationships – Face-to-Face Discussions,Interpersonal Relationships – Public Speaking/Presentation,Interpersonal Relationships – Telephone

Work Style (Person-Job Fit):

Innovation

Question Frequency

Question Difficulty

What to look for in an answer:

Look out for communication (verbal & written skills), innovative thinking, creative ideas, decision-making skills

Red Flags to Watch For:

Look out for ambigious answers, unclear thought process, poor decision-making

Sample Answer:

Look out for answers that shows an understanding of marketing concepts and research (focus groups, interviews, questionnaires and surveys), innovative and creative ideas.

Question Source: https://blog.hubspot.com/marketing/marketing-interview-questions