Question: Imagine this scenario: You are tasked with marketing to the target demographic of [blank]. What marketing methods would you use to reach out and communicate to them?

Alternative Question Phrasing:

Considering our target demographic, what social or marketing platforms would you use to reach them and why?

Follow-up questions:

Why did you choose to do it this way?
have you tried any of these before?

Question Details:

Question Type:

Situational

Knowledge:

Sales and Marketing

Skills:

Basic – Critical Thinking,Basic – Speaking,Social – Persuasion,Social – Service Orientation (Customer Service/Focus),Social – Social Perceptiveness,Systems – Judgment and Decision Making

Abilities:

Cognitive – Fluency of Ideas (Idea Generation Frequency),Cognitive – Oral Expression,Cognitive – Originality,Cognitive – Problem Sensitivity (Problem Recognition)

Work Activity (Task):

Information Input – Estimating Characteristics of Objects, Events, or Information,Interacting with Others – Communicating with Persons Outside Organization,Interacting with Others – Communicating with Supervisors, Peers, or Subordinates,Interacting with Others – Coordinating the Work and Activities of Others,Interacting with Others – Selling or Influencing Others,Interacting with Others – Working Directly with the Public,Mental Processes – Analyzing Data or Information,Mental Processes – Making Decisions and Solving Problems,Mental Processes – Thinking Creatively (Creativity)

Work Context (Person-Job/Team/Org Fit):

Interpersonal Relationships – Coordinate or Lead Others,Interpersonal Relationships – Deal With External Customers,Interpersonal Relationships – Frequency of Contact With Others,Job Structure – Freedom to Make Decisions

Work Style (Person-Job Fit):

Initiative,Innovation

Question Frequency

Question Difficulty

What to look for in an answer:

Look out for communication skills, creative thinking, innovation, decision-making, and interpersonal skills.

Red Flags to Watch For:

Look out for answers that show no understanding of how social media platforms are used, and unclear decisions.

Sample Answer:

The interview mentions some of the social media platforms such as twitter, Instagram, Snapchat, Facebook, Tik Tok, and shows how they would use each platform in a creative manner.

Question Source: https://blog.hubspot.com/marketing/marketing-interview-questions