Question: In your opinion, how knowledgeable are you in our products and services? Describe some of our products and services.

Alternative Question Phrasing:

How familiar are you with our products and service?

Follow-up questions:

Which product or service of our company interests you the more? Why?
What would be your suggestion for improvement?

Question Details:

Question Type:

Knowledge/Skill Based

Skills:

Basic – Active Learning

Abilities:

Cognitive – Inductive Reasoning

Other Factors:

Candidate Preparedness,Personality-Job Fit,Personality-Organization Fit

Work Activity (Task):

Mental Processes – Judging the Value of Things, Services, or People,Mental Processes – Processing Information

Work Style (Person-Job Fit):

Attention to Detail

Question Frequency

Question Difficulty

What to look for in an answer:

You are looking for the candidate’s preparedness to answer the question.
If the candidate is able to specifically highlight a product or service that is aligned with their values and strengths.

Red Flags to Watch For:

If the candidate guesses products names.
If the candidate lies that they have done research when they haven’t. This can be figured out when they are trying to find words to answer and sounding less confident.

Sample Answer:

N/A

Question Source: https://blog.hubspot.com/marketing/marketing-interview-questions