> Describe the marketing campaign that is most memorable to you. It could be one that you worked on or one that you observed. Why is it so memorable to you?
> Describe a time when someone raised a new idea or solution that was also strange and unconventional. How did you react and what did you do about it?
> Describe a time when you and your team had to think of a new approach or solution to an old problem.
> Describe a time when you had to explain something complex to a colleague. What problems did you come across and how did you deal with them?